Personalized straightening

Keeping hair strength

Proven to maintain up to 93% of your hair's essential strength*, the straightener with SenseIQ makes sure your hair always feels healthy on the inside while looking sleek and lustrous outside.

Tetra Ionic System for shiny hair

Let your hair feel the enriching ionic ambience with the Tetra Ionic System. The patented design releases millions of ions using 4 special jets nested on both sides of the straightener. The enriching molecules remove static, eliminate frizz, and gives your hair lustrous glossy shine.

Senses hair's temperature

Unique hair needs unique care. So stroke after stroke, Philips Straightener Prestige personalizes to you. Its active digital sensor measures the temperature of your hair more than 20,000 times per styling session to give you a tailor-made experience every time you style.

Adapts straightening performance to prevent overheating

The intelligent microprocessor is the brain behind SenseIQ. It constantly analyzes and adjusts the temperature. Adapting its heat to your hair, the straightener prevents overheating, while always providing the styling performance you expect.

Cares uniquely for your hair

Give your hair the exclusive care it deserves. The straightener with SenseIQ technology locks in up to 70%** of your hair's natural moisture to ensure sleek, healthy-looking hair full of shine.

Quick styling

Warming up in seconds, the straightener glides across your hair in fewer passes thanks to 20% larger** * plates. Choose between 14 temperature settings to get the precise styling you need.

Pull-free gliding

Float across the surface of your hair without any pulling thanks to ultra-smooth plates that received a special anti-friction treatment.

Easy straightening with 3 styling modes

At the touch of a button, select one of three modes based on your hair-type: Fast mode. Heats to 210C for hard-to-straighten hair, including thick, course or curly. Normal mode. Heats to 190C for use on textured or softly waved hair. Gentle mode. Heats to 170C for use with fine, pale, blonde or color-treated hair. For hair protection, SenseIQ is automatically activated in all modes.

Precise styling with cool tip

Want to make waves? No problem. Place a strand of hair between the plates and turn the straightener inwards or outwards as you glide. Grip the cool tip with your free hand for extra control and precision.